FITUR – International Tourism Fair, recognized as one of the most important meetings of the global tourism industry, it was carried out from January 21-25 in Madrid, organized by IFEMAThe event brought together public and private actors linked to development of international tourism and had the participation of Juliana Villegas Restrepo, director of International Promotion and Business Development de Araújo Ibarra International Business Consultants.
Within the framework of academic scheduleJuliana Villegas attended on January 23rd the High-level public-private forum on investment in tourism in Latin America and the Caribbean, a space that analyzed the role of the Investment as an engine of growth in the sector in the region. As part of this forum, he participated in the High-Level Colloquium: Tourism Investment in Latin America and the Caribbean, moderated by Natalia Bayona, Executive Director of UN Tourism, in which they examined trends, opportunities and challenges to strengthen the regional tourism competitiveness.
See this post on Instagram
FITUR consolidates itself as a strategic meeting point for industry professionals and one of the main global business platforms in tourismAccording to official figures from the organization, The fair recorded an attendance of more than 255.000 visitors during its five dayswhich reflected his international reach and its relevance to the source and destination markets. In this edition, Mexico participated as a partner country, with a prominent presence within the institutional and commercial agenda of the event.
The spaces developed in FITUR They also allowed for a review of how the international experience addresses the attracting tourism investment from schemes that combine territorial planning, regulatory certainty and operational facilitationIn several countries, the delimitation of free trade zones for tourism development, accompanied by infrastructure, services and clear regulatory frameworks, has contributed to structuring projects with a higher level of preparation and viability. In this context, instruments such as free trade zones geared towards tourism They can play a similar role, by offering environments with defined conditions that facilitate the arrival of investment and the articulation with international markets.
Additionally, the most competitive models incorporate tools that reduce operational and financial barriers for the execution of tourism projects. simplification of procedures, streamlined approval processes and the mechanisms that facilitate access to capital goods, inputs and technology These are part of these strategies. Under this logic, instruments such as the Vallejo Plan can be integrated into the tourism development policiesby contributing to the modernization of the offer and to the strengthening of the competitiveness of the sector in the international environment.
