What should you keep in mind when starting or increasing exports?
At Araújo Ibarra we know it
Gain deeper insights into the international landscape, identify opportunities, explore your strengths, and understand the necessary regulations to maximize potential in the global market.
Working with Araújo Ibarra will allow you to:
Define a customized internationalization strategy tailored to your needs, drawing on our deep understanding of local and global markets and comprehensive research.
Gain access to a team of experts with vast experience in internationalizing goods and services, facilitating efficient and successful market entry.
Benefit from a long-term ally offering adaptable services that evolve to meet your specific requirements.
Analyze your capabilities and global competitiveness to align with your goals.
Identify target markets with potential for your product and leverage international trade agreements.
Build a strategy by defining segments, selecting channels, and strengthening your value proposition and business plan.
We identify markets where your company can gain a significant competitive advantage by analyzing international practices, regulations, trade agreements, and foreign direct investment conditions that benefit your business model.
We provide strategic guidance for interpreting and utilizing trade agreements, aligning them with your international expansion or growth objectives to facilitate efficient access to new markets.
We assess and enhance your company's key skills and resources for international competitiveness, ensuring a robust basis for strategic decision-making. This involves identifying opportunities and prioritizing markets, with a focus on segmentation as a critical element for a successful international approach.
We design and implement internationalization strategies, beginning with strategic planning, selecting appropriate distribution channels, creating an action plan to address gaps with the target market, defining your value proposition, and developing training programs to ensure successful implementation.
A market study is used to assess the potential of a product, region, or sector by analyzing its market capacity, competitors, competitiveness level, and the technical foundation needed to design a solid business plan.
A regional internationalization plan is essential for evaluating the region’s ability to attract national and foreign investment. This involves analyzing the tax structure, land use planning, socioeconomic factors, and alignment with regional development plans. It also identifies the productive and competitive potential of the region’s goods and services. The productive and competitive potential of goods and services in the region is also determined.
Trade missions in Colombia aim to provide direct insights into the Colombian market’s potential and to facilitate B2B connections with prospective clients.
“Exporting” is the process by which a company sells goods or services to a customer abroad. This term has become too short, being limited in many cases to the logistical process of sending containers to customers and reporting the income from those sales to the company. However, the world is increasingly posing more challenges and it is no longer enough to ensure that products arrive in the right time and condition. Now a greater effort is required to be successful in international markets.
Thus, a broader concept emerges, known as “International Market Development.” This approach goes beyond customer identification and transactional sales; it involves a deep understanding of the market environment, awareness of customer needs, recognition of key differences from competitors, and the creation of a tailored model that enables the company to enter, grow, or sustain itself in international markets.
Internationalization is a process that depends on each company’s internal vision and growth expectations. Some companies are structured to offer global products and services, while others aim primarily to sell surplus production in foreign markets.
If your company has a global vision, internationalization is a strategic outcome. However, if your company is local, unable to grow further, facing competition displacement, dealing with excess production capacity, or seeing declining profitability, internationalization could be your best option.
Remember that internationalization is a broader concept than exporting. It involves determining the most efficient way to enter a foreign market with a product, which includes not only developing or adapting a product or service to meet international customer needs but also choosing the best location for operations, identifying strategic partners, accessing new resources, and optimizing costs. This enables companies to capitalize on opportunities in various markets, enhancing competitiveness and profitability.
More than 53 years boosted the growth of
companies, regions and countries.
