Medium-sized companies that export sell 41% more than those that do not export.
At Araújo Ibarra we know it.
Gain a better understanding of the international context, interpret opportunities, discover your capabilities and learn about the legislation needed to make the most of the global market for internationalization of companies.
Analysis of your capabilities and international competitiveness to achieve alignment of your objectives and identify opportunities in foreign trade.
Identifying markets where your product has potential through international market research and trade agreements.
Strategy development, segment and channel definition, strengthening of the value proposition and business plan; evaluation of investment models and alliances such as joint ventures in Colombia and international cooperation contracts.
We identify markets with a competitive advantage through international market research, analysis of practices and regulations, review of trade agreements, conditions of foreign investment direct that favor their business model.
We provide strategic guidance to interpret and take advantage of FTAs and other international trade mechanisms such as free trade zone, aligned with its expansion objectives to facilitate efficient access to new markets.
We evaluate and strengthen key resources, equipment and processes for global competitiveness, including export and import procedures and market prioritization, with an emphasis on segmentation as a key element for a successful international approach.
We design and implement internationalization strategies Tailor-made: planning, selection of distribution channels, closing gaps with the target market, definition of your value proposition and training programs; support in investment models, joint ventures and trade agreements to ensure successful implementation.
Un international market research It is used to understand the market potential of a product, region or sector, its competitors, the level of competitiveness and the technical basis for designing the business plan.
A plan of regional internationalization of companies It determines the region's capacity to attract domestic or foreign investment through an analysis of the tax structure, land use planning, socioeconomic studies, and their alignment with development plans. It also determines the region's productive and competitive potential for goods and services.
Trade missions in Colombia serve to gain first-hand knowledge of the potential Colombian market and make contacts. B2B with potential clients and facilitate the internalization of enterprises by exploring strategic alliances and opportunities to joint ventures in Colombia.
"Exporting" is the process by which a company sells goods or services to a customer abroad. This term has become short-lived, often limited to the logistical process of shipping containers to customers and reporting the revenue from those sales to the company.
However, the world is increasingly challenging, and it is no longer enough to ensure that products arrive in the right time and under the right conditions. Greater efforts are now required to be successful in international markets, meeting the legal and customs requirements Front of DIAN, free trade agreements (FTAs), taking advantage of the benefits of free trade zone, among others.
This is how a new, broader concept called emerges development of international markets, which goes beyond identifying the customer and closing a commercial transaction. It involves a deep understanding of the market environment, understanding the needs of potential customers, identifying key differences with the competition, and defining a specific model that allows the company to penetrate, grow, or survive in international markets.
La internationalization of companies in Colombia It's a process that depends on each company's internal vision and growth expectations. Some companies are designed to offer global products and services, but others only seek to locate their production surpluses in foreign markets.
If your company has a global vision, internationalization is simply a result of the strategy. But if your company is local and can no longer grow, has idle installed capacity, its profitability is decreasing, or its competitors are displacing it, the internationalization it is your best choice.
Remember that internationalization is a broader concept than exporting. It involves thinking about the most efficient way to reach a foreign market with a product. This involves not only developing or adapting a product or service to the needs of an international customer, but also analyzing international cooperation contracts, define investment models and place the operation in more competitive and profitable contexts.
Thus, a broader concept emerges, known as “International Market Development.” This approach goes beyond customer identification and transactional sales; it involves a deep understanding of the market environment, awareness of customer needs, recognition of key differences from competitors, and the creation of a tailored model that enables the company to enter, grow, or sustain itself in international markets.
