Internationalization strategies

PATRICIA MENDOZA

Partner - Director of Strategies
of Internationalization

At Araújo Ibarra we know it: A strategic vision and solid experience turn the challenges of international trade into real opportunities for our clients.

Profile

Patricia Mendoza is an economist with over 10 years of experience in international trade. She has specialized in competitiveness analysis, market diversification, socioeconomic impact analysis of regional projects, foreign investment, and logistics, assisting governments, organizations, and companies in the design of studies, expansion strategies, and the development of new export destinations.

Currently, at Araújo Ibarra, she serves as Managing Partner of the Internationalization Strategies Unit, where she leads research, sectoral plans, and projects to boost Colombia's integration into global markets. Her work has been key in identifying potential products and markets for Colombia and other countries, as well as regional and sectoral plans to increase per capita exports, identifying weak and strong links in production chains, and proposing action plans to promote investment attraction.

Education

  • Economist – Pontificia Universidad Javeriana

Languages

  • Spanish
  • English
Patricia Mendoza