Internationalization strategies

MARCELA CABAL

Manager
of Internationalization Strategies

At Araújo Ibarra we know it: Anticipating market dynamics is key to driving the internationalization of companies, sectors, and regions.

Profile

Marcela is an economist and international negotiator with a master’s degree in management and over 10 years of experience in market intelligence, international trade, and investment promotion. Her specialization lies in analyzing trade and investment opportunities, market access conditions, trade agreements, and regional economic development. She has advised governments, investment promotion agencies, business associations, multilateral organizations, and companies across diverse sectors on internationalization processes, market identification, sectoral studies, and the design of trade and investment strategies. Economist and international negotiator, Master's degree in administration, with more than 15 years of experience in market intelligence, international trade and investment attraction.
Throughout his career he has specialized in Analysis of trade and investment opportunities, market access conditions, use of trade agreements, and territorial economic developmentHe has worked with governments, investment promotion agencies, trade associations, multilateral organizations, and companies from various sectors, assisting them in internationalization processes, identifying potential markets, conducting sectoral studies, and designing trade and investment strategies.

He currently serves as Manager of the Internationalization Strategies area at Araújo Ibarra, where he leads market intelligence projects, strategic positioning, trade missions, and the design of promotional agendas for regions and sectors.

His work has been key in structuring internationalization strategies for companies such as Ramo Products, Harinera del Valle and Tecnoquímicas; as well as the strengthening of promotion agencies such as Invest in Manizales, Invest in Pereira and Invest Pacific. He has also led programs with national and international reach for entities such as CAF, Bancóldex, ProColombia and chambers of commerce.

Education

  • Economist and International Negotiator – Universidad Icesi
  • Master's in Management – Universidad del Valle

Languages

  • Spanish
  • English
Marcela Cabal 2